AMSTERDAM, Netherlands (AP) — Royal Philips Electronics has introduced a new foreplay product for couples, the first in what the company says will be a lucrative line of sex toys.
The product, the “Intimate Massager”, will first be sold in British stores including the pharmacy chain Boots, as well as through the Amazon.co.uk web site.
Philips is known better as the world’s largest lighting manufacturer and a major player in flat screens, ultrasound machines, and electric shavers.
The company says it believes the European market for sex toys is €280 million ($390 million) per year and growing rapidly.
The “Intimate Massager” resembles a vibrator but is oblong and crafted to fit easily in the palm of a hand.
Philips said Thursday the product will be sold throughout Europe next year.
Source: CNN
Wow!
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September 12th, 2008 at 12:24
Now this is controversial market news.
The astonishing decision of the world-wide company is getting both negative and positive evaluations.
Is this a versatile and dynamic reaction to growing demand for adult novelty toys, by a market-focused and consumer-targeted modern company? Or vice versa - a direct proof of low company values and profit orientation at any cost?
http://www.votetheday.com/polls/philips-launches-sex-toys-line-245/
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